chiccodicaffe.ph

Chicco Di Caffe

History

Seeing an opportunity to invest while others hold back during the time of global economic turmoil, Abraham, more known as Abe, and Mildred Rojas made a bold decision to put up Chicco Di Caffe in Davao City. The first branch was formally opened at the junction of Roxas Avenue and Padre Faura St, Davao City on February 28, 2009.

The couple’s “lingering fascination” with coffee and their frustration in not being able to find the coffee taste they wanted in Davao City, Cebu and even in Manila, encouraged them to look for the right brew. The search led Abe to the American Barista and Coffee (ABC) School in Portland, Oregon, USA where he learned the fundamentals of opening a specialty coffee business in 2008. Likewise, he underwent barista training, latte art and specialty classes that included equipment maintenance, marketing and the trade secrets of making the best coffee. These convinced him more to establish his own coffee shop when he got back to the Philippines, particularly in Davao City.

The name Chicco Di Caffe was adopted from the fact that “Chicco” (pronounced as Kiko) stands for coffee bean in Italian and that the coffee shop uses coffee beans imported from Italy. Chicco sits on a 125-square meters property with spacious parking lot. Its ambiance reflects the coziness of an American home enhanced by Italian artwork. Aside from serving coffee, it provides free use of a computer unit and a WIFI connection for customers who prefer to work while sipping their coffee. Most importantly, a television monitor is set-up to provide customers with coffee information while enjoying a drink of coffee. Information is based on the modules acquired by Abe from the American Barista and Coffee School.

Vision

Mission

Goals

To fulfill its mission, Chicco Di Caffe shall seek to fulfill the following:

• • To train and develop competent personnel.
  • To provide coffee education.
  • To offer efficient service.
  • To constantly create coffee and tea concoctions to suit the peculiar tastes of coffee drinkers in Mindanao and the Philippines.
  • To maintain the soothing, cozy, relaxing coffee ambiance that will allow its drinkers to live a great coffee experience.

Competitive Advantage (Niche)

Seal/Logo

Chicco’s logo depicts a simplistic ensemble of a woman, coffee beans and a cup of coffee hanging as backdrop of the text “Chicco Di Caffe.” It exemplifies the spirit of a woman translated in Chicco’s mantra of compassion in coffee making. As one enjoys a cup of coffee, one can distinctly taste the purest intentions of the barista’s heart in bringing to its coffee drinking community the delight of a perfect concoction. The colors of the coffee beans resemble the creative blends that may be generated from a simple, yet, top-of-the-line ingredients. Every cup of coffee at Chicco Di Caffe is like a kaleidoscope that opens a whole new world of wonder and thrill, as seen in the flares, curls and stretch of the woman’s hair in the logo. Indeed, being at Chicco Di Caffe is living a great coffee experience.